Dream restaurant menu deliberations continue.
I'm part of an interesting generation. My formative nutritional years were spent in the absence of Nutrition Facts labels. Low-fat food was just starting to take hold in sophisticated, far-off places like California. McDonalds sold nothing but burgers and fries.
I was in my late teens when the nutritional, dietetic world seemed to flip upside down. Weight Watchers, calories, fat-free...all now part of the everyday vernacular, even in the Midwest. I remember when McDonalds starting selling salads on their menu. And salads starting becoming the popular, healthy alternative to a heavy, greasy lunch.
And now...it seems any restaurant who doesn't have any decent, meal-size salads on their menu is just asking to be bankrupt in a year. But, here's the question I have: is that because customers really do want to eat more salads, or because they feel like they should because we've had two decades of salad-friendly indoctrination? Hm. Unfortunately, I have no answer nor data to begin to formulate an answer.
So, this café menu I'm working on. Can't help but feel the salad pressure. But, a small voice inside of me is saying NO! And it's getting louder every day.
I don't want to be known for salads. I don't want it to be my focus. I want the sandwiches (and awesome condiments, yeah?) and soups to be the reason people are wowed. I want salads to be the side. Most of the places here in town (sit-down, that is) have a chef, a cobb, a Mexican, a Caesar, etc. I'm not that interested in doing those...unless I can spin it in some way...but is it really where I want my energy to go?
Instead, what about a small selection of unique salads, and maybe not so "lettuce" heavy? Roasted beets, chickpeas, celery-and-fennel, a modified wedge? And no meal-size portion, either. It's a side to the sandwich or soup. It's not the main event.
This is what excites me. I suspect, though, I'll need to keep a bag of iceberg and jar of ranch dressing on hand for that certain demographic around here that doesn't quite understand the paradox: a healthy, green, cancer-fighting drenched in sugar-laden, fake-food soaked ranch dressing.
And there, in a nutshell, is the irony of the American diet.